October 2009 Issue 31

Special Report: Green Marketing It's a hot topic in housing. But how you deliver sustainability can vary, depending on your customer. Here's how four homeowner segments tend to view and value going green. Luxury Buyers Pursue Green Bragging Rights Can a luxury home really be green? The question is a topic of debate among conservationists, especially since — until recently — "luxury" has typically ... MORE Retirees and Move-Down Buyers Want Energy and Health Benefits Home buyers who are ready to retire have key things in common with people who are a few years younger but wish to move into smaller homes... MORE Move-Up Buyers Seek Energy Savings Researchers at nationally recognized real estate strategy firm RCLCO, based in Washington, D.C., have done extensive studies on what motivates people to buy green homes... MORE First-Time Buyers Have Done Their Green Homework Young, first-time home buyers tend to be more educated on the subject of sustainability than are other groups... MORE   Services & Resources Package Creator   Create sell sheets or develop an online showroom.   > Sample sell sheet (PDF)   > Sample online showroom   > Step by Step Instructions Product Spotlight Envi™ Eco-Performance Rainshower Shower yourself with Moen's advanced, self-pressurizing Immersion™ rainshower technology

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